Public speaking and workplace skills. A new domain for global business communication - Zanola, Annalisa
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Seminar paper from the year 2015 in the subject Didactics - English - Grammar, Style, Working Technique, , language: English, abstract: The study of public speaking is proposed as a peculiar area of the business communication domain. A diachronic analysis of the inter- and multi-disciplinarian nature of public speaking in business communication is proposed, as a foundation for a new field of theoretical and applied research. Moreover, public speaking is described here as a basic workplace skill in business communication.Entrepreneurs' public speaking is chosen as an interesting case study:…mehr

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Produktbeschreibung
Seminar paper from the year 2015 in the subject Didactics - English - Grammar, Style, Working Technique, , language: English, abstract: The study of public speaking is proposed as a peculiar area of the business communication domain. A diachronic analysis of the inter- and multi-disciplinarian nature of public speaking in business communication is proposed, as a foundation for a new field of theoretical and applied research. Moreover, public speaking is described here as a basic workplace skill in business communication.Entrepreneurs' public speaking is chosen as an interesting case study: empirical data support the thesis of a strict relationship between entrepreneurs' effectiveness in speaking and the social construction of their meanings. Drawing on those considerations, a more focused reflection on the impact of oratorical skills in business communication contexts is explored.
Autorenporträt
PhD in Applied Linguistics, Associate Professor of English Language and Linguistics, Chancellor¿s Delegate for Educational Partnership and International Engagement (University of Brescia, Italy). Her research interests include the epistemology of English phonetics and phonology (with particular attention to the suprasegmental features of English) and the most recent trends in Health Communication (international Public Speaking and Academic Writing, English as an International Language, International English in Health Communication). She is currently coordinating a research on Interdisciplinarity and Contamination in Health Communication, with particular attention to the analysis of new features in medical specialised discourse.