Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.
Edward T. Vieira, Jr. is Professor of Marketing and Statistics in the School of Management at Simmons University, U.S.A. Yulong Li is Associate Professor of Operations Management in the School of Management at Simmons University, U.S.A.
Inhaltsangabe
Part I: Introduction 1. Introduction to Public Relations 2. Professional Associations and Public Relations Code of Ethics 3. Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders 4. Public Relations Research; Part II: Situational Analysis 5. Situational Analysis: Defining and Understanding Public Relations Issues 6. Situational Analysis: Defining Stakeholders; Part III: Goals Objectives and Strategy 7. Strategy: Conceptualization Goals Objectives and Central Message 8. Strategy: More on Public Relations Central Messaging; Part IV: Planning: Key Stakeholder Tactics and Action Plans 9. Public Relations Tactics' Toolbox 10. Social Media Tactics 11. Internal Messaging; Part V: Budgeting and Evaluation 12. Budgeting and Scheduling for a Public Relations Campaign 13. Public Relations Campaign Evaluation; Part VI: Putting It All Together 14. Putting It All Together - The Public Relation Campaign Planbook; Part VII: Cultural Factors 15. Culture Diversity and Inclusion 16. Global Public Relations
Part I: Introduction 1. Introduction to Public Relations 2. Professional Associations and Public Relations Code of Ethics 3. Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders 4. Public Relations Research; Part II: Situational Analysis 5. Situational Analysis: Defining and Understanding Public Relations Issues 6. Situational Analysis: Defining Stakeholders; Part III: Goals Objectives and Strategy 7. Strategy: Conceptualization Goals Objectives and Central Message 8. Strategy: More on Public Relations Central Messaging; Part IV: Planning: Key Stakeholder Tactics and Action Plans 9. Public Relations Tactics' Toolbox 10. Social Media Tactics 11. Internal Messaging; Part V: Budgeting and Evaluation 12. Budgeting and Scheduling for a Public Relations Campaign 13. Public Relations Campaign Evaluation; Part VI: Putting It All Together 14. Putting It All Together - The Public Relation Campaign Planbook; Part VII: Cultural Factors 15. Culture Diversity and Inclusion 16. Global Public Relations
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