This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region.
This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region.
Talal M. Almutairi is Assistant Professor at Saad Alabdulla Security Academy, Kuwait. Dean Kruckeberg is a professor in the department of communication studies at UNC Charlotte. He is former co-chair of the Commission on Public Relations Education and is a past member of PRSA's national board.
Inhaltsangabe
1. Introduction 2. The Status and New Directions of Public Relations Practice in Bahrain 3. Public Relations in Kuwait: A Historical, Practical, and Theoretical Perspective 4. Public Relations Units in the Omani Civil Service Sector: Historical Background and Current Characteristics 5. Qatar Public Relations-In Focus 6. Public Relations in Saudi Arabia: An Islamic Perspective 7. A Critical Snapshot of the Practice of Public Relations in the United Arab 8. Conclusion
1. Introduction 2. The Status and New Directions of Public Relations Practice in Bahrain 3. Public Relations in Kuwait: A Historical, Practical, and Theoretical Perspective 4. Public Relations Units in the Omani Civil Service Sector: Historical Background and Current Characteristics 5. Qatar Public Relations-In Focus 6. Public Relations in Saudi Arabia: An Islamic Perspective 7. A Critical Snapshot of the Practice of Public Relations in the United Arab 8. Conclusion
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