Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian
Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian
Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, USA. He is author of Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge) and co-author of Public Relations: A Values-Driven Approach (Pearson) and Strategic Writing (Routledge).
Inhaltsangabe
Table of Contents Acknowledgments Section I: Introduction Chapter 1 Introduction: A Consilience of Cooperation Chapter 2 The Public Relations of Evolution Section II: Evolutionary Biology, Public Relations, and Cooperation Chapter 3 Introduction to Section II: Evolutionary Biology, Neuroscience, and Cooperation Chapter 4 Re-envisioning Charles Darwin Chapter 5 Peter Kropotkin and Mutual Aid Chapter 6 Dawkins, Gould, and Wilson: The Modern Debate Chapter 7 The Evolution of Game Theory Section III: Philosophy, Public Relations, and Cooperation Chapter 8 Introduction to Section III: Philosophical Materialism, Cooperation, and Justice Chapter 9 David Hume and the Origins of Justice Chapter 10 John Rawls and Justice as Fairness Section IV: Rhetoric, Public Relations, and Cooperation Chapter 11 Introduction to Section IV: Persuasion and Cooperation Chapter 12 Isocrates, Moderation, and Justice Chapter 13 Isocrates' Legacy: The Roman Rhetoricians and Beyond Section V: Conclusions Chapter 14 Summaries and Strategies References Index
Table of Contents Acknowledgments Section I: Introduction Chapter 1 Introduction: A Consilience of Cooperation Chapter 2 The Public Relations of Evolution Section II: Evolutionary Biology, Public Relations, and Cooperation Chapter 3 Introduction to Section II: Evolutionary Biology, Neuroscience, and Cooperation Chapter 4 Re-envisioning Charles Darwin Chapter 5 Peter Kropotkin and Mutual Aid Chapter 6 Dawkins, Gould, and Wilson: The Modern Debate Chapter 7 The Evolution of Game Theory Section III: Philosophy, Public Relations, and Cooperation Chapter 8 Introduction to Section III: Philosophical Materialism, Cooperation, and Justice Chapter 9 David Hume and the Origins of Justice Chapter 10 John Rawls and Justice as Fairness Section IV: Rhetoric, Public Relations, and Cooperation Chapter 11 Introduction to Section IV: Persuasion and Cooperation Chapter 12 Isocrates, Moderation, and Justice Chapter 13 Isocrates' Legacy: The Roman Rhetoricians and Beyond Section V: Conclusions Chapter 14 Summaries and Strategies References Index
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