Hans-Dieter Klingemann / Andrea Roemmele (eds.)
Public Information Campaigns and Opinion Research
A Handbook for the Student and Practitioner
Herausgeber: Klingemann, Hans-Dieter; Roemmele, Andrea
Hans-Dieter Klingemann / Andrea Roemmele (eds.)
Public Information Campaigns and Opinion Research
A Handbook for the Student and Practitioner
Herausgeber: Klingemann, Hans-Dieter; Roemmele, Andrea
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This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.
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This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.
Produktdetails
- Produktdetails
- Verlag: Sage Publications UK
- Seitenzahl: 208
- Erscheinungstermin: 1. Februar 2002
- Englisch
- Abmessung: 240mm x 161mm x 16mm
- Gewicht: 484g
- ISBN-13: 9780761964315
- ISBN-10: 0761964312
- Artikelnr.: 21227511
- Verlag: Sage Publications UK
- Seitenzahl: 208
- Erscheinungstermin: 1. Februar 2002
- Englisch
- Abmessung: 240mm x 161mm x 16mm
- Gewicht: 484g
- ISBN-13: 9780761964315
- ISBN-10: 0761964312
- Artikelnr.: 21227511
Foreward - Hans-Dieter Klingemann and Andrea R[um]ommeleKarlheinz Reif
Campaigns and Surveys - Hans-Dieter Klingemann and Andrea Rommele
An Introduction
PART ONE: COMMUNICATING THE MESSAGE: THEORETICAL APPROACHES
Information and Communication Campaigns - Katrin Voltmer and Andrea Rommele
Linking Theory to Practice
Modeling and Evaluating Public Relations Campaigns - Barbara Baerns and
Juliana Raupp
Towards a Theory of Campaigns - Michael Schenk and Thomas Dobler
The Role of Opinion Leaders
PART TWO: PLANNING AND IMPLEMENTING NATIONAL CAMPAIGNS
The Importance of Research in Planning and Developing Communications
Campaigns - Malcolm Rigg
The UK Government Home Office Smoke Alarms Campaign
Planning and Implementing a National Campaign - Simon Rayner
Two Campaigns by the National Farmers Union
Public Opinion Information and Campaign Strategies - Ronald L Holzhacker
An American Case Study
PART THREE: PLANNING AND IMPLEMENTING INTERNATIONAL CAMPAIGNS
Communicating `Europe¿ - Hans Dieter-Klingemann and Andrea Rommele
Implications For Multi-Level Governance in the European Union
Campaign Practices and Survey Use in the European Commission - Christine
Putz
The Eurobarometer Survey
The Role of Survey Research in International Campaigns - Michele Corrado
What Can Be Learnt From Case Studies?
PART FOUR: ASSESSMENT OF EFFECTS
Effective Campaign Assessment - Leon Ostergaard
How to Learn From Your Failures
Using Survey Research to Determine the Effects of a Campaign - Klaus
Schonbach
Using Market Research Techniques to Determine Campaign Effects - Rolf
Pfleiderer
CONCLUSION
Using Survey Research in Campaigns - Hans-Dieter Klingemann and Andrea
Rommele
A Summary and Checklist for the Student and Campaign Practitioner
Campaigns and Surveys - Hans-Dieter Klingemann and Andrea Rommele
An Introduction
PART ONE: COMMUNICATING THE MESSAGE: THEORETICAL APPROACHES
Information and Communication Campaigns - Katrin Voltmer and Andrea Rommele
Linking Theory to Practice
Modeling and Evaluating Public Relations Campaigns - Barbara Baerns and
Juliana Raupp
Towards a Theory of Campaigns - Michael Schenk and Thomas Dobler
The Role of Opinion Leaders
PART TWO: PLANNING AND IMPLEMENTING NATIONAL CAMPAIGNS
The Importance of Research in Planning and Developing Communications
Campaigns - Malcolm Rigg
The UK Government Home Office Smoke Alarms Campaign
Planning and Implementing a National Campaign - Simon Rayner
Two Campaigns by the National Farmers Union
Public Opinion Information and Campaign Strategies - Ronald L Holzhacker
An American Case Study
PART THREE: PLANNING AND IMPLEMENTING INTERNATIONAL CAMPAIGNS
Communicating `Europe¿ - Hans Dieter-Klingemann and Andrea Rommele
Implications For Multi-Level Governance in the European Union
Campaign Practices and Survey Use in the European Commission - Christine
Putz
The Eurobarometer Survey
The Role of Survey Research in International Campaigns - Michele Corrado
What Can Be Learnt From Case Studies?
PART FOUR: ASSESSMENT OF EFFECTS
Effective Campaign Assessment - Leon Ostergaard
How to Learn From Your Failures
Using Survey Research to Determine the Effects of a Campaign - Klaus
Schonbach
Using Market Research Techniques to Determine Campaign Effects - Rolf
Pfleiderer
CONCLUSION
Using Survey Research in Campaigns - Hans-Dieter Klingemann and Andrea
Rommele
A Summary and Checklist for the Student and Campaign Practitioner
Foreward - Hans-Dieter Klingemann and Andrea R[um]ommeleKarlheinz Reif
Campaigns and Surveys - Hans-Dieter Klingemann and Andrea Rommele
An Introduction
PART ONE: COMMUNICATING THE MESSAGE: THEORETICAL APPROACHES
Information and Communication Campaigns - Katrin Voltmer and Andrea Rommele
Linking Theory to Practice
Modeling and Evaluating Public Relations Campaigns - Barbara Baerns and
Juliana Raupp
Towards a Theory of Campaigns - Michael Schenk and Thomas Dobler
The Role of Opinion Leaders
PART TWO: PLANNING AND IMPLEMENTING NATIONAL CAMPAIGNS
The Importance of Research in Planning and Developing Communications
Campaigns - Malcolm Rigg
The UK Government Home Office Smoke Alarms Campaign
Planning and Implementing a National Campaign - Simon Rayner
Two Campaigns by the National Farmers Union
Public Opinion Information and Campaign Strategies - Ronald L Holzhacker
An American Case Study
PART THREE: PLANNING AND IMPLEMENTING INTERNATIONAL CAMPAIGNS
Communicating `Europe¿ - Hans Dieter-Klingemann and Andrea Rommele
Implications For Multi-Level Governance in the European Union
Campaign Practices and Survey Use in the European Commission - Christine
Putz
The Eurobarometer Survey
The Role of Survey Research in International Campaigns - Michele Corrado
What Can Be Learnt From Case Studies?
PART FOUR: ASSESSMENT OF EFFECTS
Effective Campaign Assessment - Leon Ostergaard
How to Learn From Your Failures
Using Survey Research to Determine the Effects of a Campaign - Klaus
Schonbach
Using Market Research Techniques to Determine Campaign Effects - Rolf
Pfleiderer
CONCLUSION
Using Survey Research in Campaigns - Hans-Dieter Klingemann and Andrea
Rommele
A Summary and Checklist for the Student and Campaign Practitioner
Campaigns and Surveys - Hans-Dieter Klingemann and Andrea Rommele
An Introduction
PART ONE: COMMUNICATING THE MESSAGE: THEORETICAL APPROACHES
Information and Communication Campaigns - Katrin Voltmer and Andrea Rommele
Linking Theory to Practice
Modeling and Evaluating Public Relations Campaigns - Barbara Baerns and
Juliana Raupp
Towards a Theory of Campaigns - Michael Schenk and Thomas Dobler
The Role of Opinion Leaders
PART TWO: PLANNING AND IMPLEMENTING NATIONAL CAMPAIGNS
The Importance of Research in Planning and Developing Communications
Campaigns - Malcolm Rigg
The UK Government Home Office Smoke Alarms Campaign
Planning and Implementing a National Campaign - Simon Rayner
Two Campaigns by the National Farmers Union
Public Opinion Information and Campaign Strategies - Ronald L Holzhacker
An American Case Study
PART THREE: PLANNING AND IMPLEMENTING INTERNATIONAL CAMPAIGNS
Communicating `Europe¿ - Hans Dieter-Klingemann and Andrea Rommele
Implications For Multi-Level Governance in the European Union
Campaign Practices and Survey Use in the European Commission - Christine
Putz
The Eurobarometer Survey
The Role of Survey Research in International Campaigns - Michele Corrado
What Can Be Learnt From Case Studies?
PART FOUR: ASSESSMENT OF EFFECTS
Effective Campaign Assessment - Leon Ostergaard
How to Learn From Your Failures
Using Survey Research to Determine the Effects of a Campaign - Klaus
Schonbach
Using Market Research Techniques to Determine Campaign Effects - Rolf
Pfleiderer
CONCLUSION
Using Survey Research in Campaigns - Hans-Dieter Klingemann and Andrea
Rommele
A Summary and Checklist for the Student and Campaign Practitioner