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The publication in English of Serge Moscovici's Psychoanalysis, Its Image and Its Public is an event of singular importance for social psychology. For the first time, English-speaking readers will have access to one of the most influential books published in the discipline in the past 30 years. Moscovici's development of the theory of social representations has long been recognised as a major contribution to social psychology, but discussion of the theory has been limited been by the unavailability in English of the text in which he provides his most extensive presentation of the theory and demonstrates its fecundity through his empirical study of representations of psychoanalysis in France. Psychoanalysis is in many ways the founding text of the theory of social representations and is, as such, a modern classic. As well as tracing the ways in which knowledge of psychoanalysis is transformed as it is reconstructed by different social groups in French society, Moscovici provides an extensive analysis of the representations of psychoanalysis within the mass media, showing how different interests structure such communication through the different forms of propaganda, propagation and diffusion. This book will be an indispensable text for students and scholars of social psychology. It will also be of interest to psychologists, sociologists and cultural theorists concerned with mass communication, and to all those with an interest in current perspectives in the social sciences.
"It has been a great pleasure to read this book - itsthorough scholarship and entertaining writing style make it into amasterpiece. As a concise history of recent social psychologyworldwide (1960s-1970s), it is a unique treatise on theinstitutional moves and personal relationships of leading socialpsychologists on both sides of the Atlantic. This sophisticatedcase study adds a crucial voice to historical and sociologicalscholarship. It will be particularly useful at graduate andpostgraduate levels - in courses on history of psychology ingeneral, and in special seminars on history of socialpsychology.This book covers the material precisely as I would like,and will be ideal for use in my seminars as core reading."
Jaan Valsiner, Clark University
"This is a richly documented and vivid account of key events inthe formation of an academic discipline. It shows how individualsmake history, albeit not in conditions of their own making, byseeking an alternative path for the globalization of knowledge. Thebook traces the apparent failure of the project of rescuing asocial psychology of human beings from the global diffusion of alocal USA model (individualist, prescriptive, ethnocentric).Ironically, this 'invisible college' was initiated by a visionarygroup of US scholars mobilizing allies in Europe, Latin America,and Asia under adverse Cold-War conditions. This is an encouragingbook. The project of a universally relevant social psychology willcontinue to inspire the quest for genuine humanunderstanding."
Martin W. Bauer, London School of Economics
"This fascinating and important book makes out a carefullydocumented and persuasive case that one virtually forgottencommittee, more than any other body, was responsible for shapingthe international social psychology we know today. The book will bean essential source for future research on and understanding of thehistory of social psychology and anyone with an interest in thathistory really should read it."
Colin Fraser, University of Cambridge
Jaan Valsiner, Clark University
"This is a richly documented and vivid account of key events inthe formation of an academic discipline. It shows how individualsmake history, albeit not in conditions of their own making, byseeking an alternative path for the globalization of knowledge. Thebook traces the apparent failure of the project of rescuing asocial psychology of human beings from the global diffusion of alocal USA model (individualist, prescriptive, ethnocentric).Ironically, this 'invisible college' was initiated by a visionarygroup of US scholars mobilizing allies in Europe, Latin America,and Asia under adverse Cold-War conditions. This is an encouragingbook. The project of a universally relevant social psychology willcontinue to inspire the quest for genuine humanunderstanding."
Martin W. Bauer, London School of Economics
"This fascinating and important book makes out a carefullydocumented and persuasive case that one virtually forgottencommittee, more than any other body, was responsible for shapingthe international social psychology we know today. The book will bean essential source for future research on and understanding of thehistory of social psychology and anyone with an interest in thathistory really should read it."
Colin Fraser, University of Cambridge