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In this book I discuss the context and character of what is called social performance in microfinance by referencing discourse theories. I focus on the interest group of private foreign investors and examine in which way five organizations that define themselves as social investors - BlueOrchard, responsAbility, Oikocredit, Triodos and Triple Jump - influence the discourse of social performance. While fostering a trend towards commercialisation, they promise to reach a double bottom line , social benefits for poor people and financial profits for investors, at the same time.