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Egip Publicidad, C. A., is a company located in the city of Guacara, Carabobo State, Venezuela. Carabobo, Venezuela, dedicated to the sale of various advertising products, in order to provide customers with the necessary tools to promote the variety of products and / or services offered in the market. For the aforementioned reasons, the company needs to expand its field of action, so it requires the structuring of the territories in which it will operate. Therefore, it requires the structuring of the sales territories in order to define the routes through which its salespeople will have to develop. For this reason, this report is developed with the purpose of providing the necessary tools to the company.