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Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media including the nascent technology of television to rally civilian support, Horton s work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics by featuring a German soldier with large eyes staring forward, reading He s Watching You. Iconic and calculated, Horton s campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton the first book-length study to do so and delves into the controversies surrounding federal public relations.