Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these.
Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these.
Paul M. W. Hackett is a professor and author with positions at universities in the US, the UK and Nigeria. He is the author of more than 250 publications, including over 25 books. He is the originator of the declarative mapping approach to social science and humanities research, with PhDs in both psychology and fine-art. James M. Suvak is an Emerson College graduate. He majored in marketing communications and discovered his passion for research after taking a course with Paul Hackett. James now continues his journey in the field of research and marketing by working at a consulting firm in Boston. Ava Gordley-Smith is a PhD candidate whose work focuses on theoretical and applied research methodologies in the social sciences and creative disciplines. She is engaged in several writing and research projects, utilising ecology-centric and sociological methodologies as an approach to constructing both marketing and brand strategies. Ava has over ten years of marketing management experience and an MA in strategic marketing communication from Emerson College.
Inhaltsangabe
Preface. 1. What are Projective Techniques, Mind-Mapping and Sort-Based Methods. 2. Projective Techniques. 3. Sort-Based Methods. 4. Mapping Approaches. 5. Developing Your Own Unique Projective or Sort Approach. 6. The Future of Projective Technique Research. 7. Conclusions. Reading List. Glossary of terms. Index.
Preface. 1. What are Projective Techniques, Mind-Mapping and Sort-Based Methods. 2. Projective Techniques. 3. Sort-Based Methods. 4. Mapping Approaches. 5. Developing Your Own Unique Projective or Sort Approach. 6. The Future of Projective Technique Research. 7. Conclusions. Reading List. Glossary of terms. Index.
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