Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication.
Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication.
Heidi A. McKee is an Associate Professor in the Department of English at Miami University, USA. She also serves as the Roger and Joyce L. Howe Professor of Written Communication and the Director of the Howe Writing Initiative in the Farmer School of Business at Miami. James E. Porter is a Professor of Rhetoric and Professional Communication in the Armstrong Institute for Interactive Media Studies and the Department of English at Miami University, USA.
Inhaltsangabe
1. Introduction: Professional Communication in the Digital Age Part I: Building a Rhetorical/Ethical Network Theory 2. Reconnecting Rhetoric and Ethics 3. Ethics, Culture, and Phatic Communication 4. Rhetorical Interaction and Networks Part II: Cases of Network Interaction 5. Employee Use of Corporate Media and Corporate Response 6. Social Listening: An Ethical and Organizational Shift 7. AI Bots as Professional Communicators 8. Conclusion: Changing the Frame
1. Introduction: Professional Communication in the Digital Age Part I: Building a Rhetorical/Ethical Network Theory 2. Reconnecting Rhetoric and Ethics 3. Ethics, Culture, and Phatic Communication 4. Rhetorical Interaction and Networks Part II: Cases of Network Interaction 5. Employee Use of Corporate Media and Corporate Response 6. Social Listening: An Ethical and Organizational Shift 7. AI Bots as Professional Communicators 8. Conclusion: Changing the Frame
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