Klaus Günter Grunert, Bruce Traill

Products and Process Innovation in the Food Industry

• Broschiertes Buch

Produktbeschreibung

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

Produktdetails

• Verlag: Springer / Springer US / Springer, Berlin
• Artikelnr. des Verlages: 978-1-4612-8433-8
• Softcover reprint of the original 1st ed. 1997
• Seitenzahl: 268
• Erscheinungstermin: 17. September 2011
• Englisch
• Abmessung: 235mm x 155mm x 15mm
• Gewicht: 412g
• ISBN-13: 9781461284338
• ISBN-10: 1461284333
• Artikelnr.: 36120764

Inhaltsangabe

Introduction. Developments in the European Food Industries. Case Studies of Brioche Pasquiers, a French Pastry Processing Company. Skanemejeri, a Swedish Dairy Co-operative. Tholstrup Cheese, a Danish Dairy Company. Johma Nederland, a Dutch Fresh Salads and Sauces Producer. Neumarkter Lammsbrau, a German Brewery. Groko B. V., a Dutch Company Producing Frozen Vegetable Dishes. Magdis Royal Greenland, a Danish Seafood Company. HP Bulmer, A UK Cider Manufacturer. Pennine Foods, a UK Chilled Ready Meal Producer. Phillip Reiter, a German Meat Processor. Skane Erik. Discussion