Andere Kunden interessierten sich auch für
![New Product Decisions: Information Discounting and Product Selection]( "New Product Decisions: Information Discounting and Product Selection")
New Product Decisions: Information Discounting and Product Selection31,99 €![The Effect of The Reward Program Scheme]( "The Effect of The Reward Program Scheme")
The Effect of The Reward Program Scheme38,99 €![Reward Management as a Part of Bonus Programs in B2C Markets]( "Reward Management as a Part of Bonus Programs in B2C Markets")
Reward Management as a Part of Bonus Programs in B2C Markets68,00 €![Investing in Municipal Bonds: How to Balance Risk and Reward for Success in Today's Bond Market]( "Investing in Municipal Bonds: How to Balance Risk and Reward for Success in Today's Bond Market")
Investing in Municipal Bonds: How to Balance Risk and Reward for Success in Today's Bond Market42,99 €![Reward Management]( "Reward Management")
Reward Management33,99 €![Compensating the Sales Force, Third Edition: A Practical Guide to Designing Winning Sales Reward Programs]( "Compensating the Sales Force, Third Edition: A Practical Guide to Designing Winning Sales Reward Programs")
Compensating the Sales Force, Third Edition: A Practical Guide to Designing Winning Sales Reward Programs53,99 €![Disruptive Innovation ¿ A Strategy for New Product Development?]( "Disruptive Innovation ¿ A Strategy for New Product Development?")
Disruptive Innovation ¿ A Strategy for New Product Development?32,99 €
Customer rewards program is an effective tool for the company to increase the customer loyalty. Luxury and necessity products can be offered as rewards under the product reward program. The main purpose of this study is to find out how individuals discount luxury rewards over necessity rewards in differences of time length. After collecting and analyzing the survey data it was found that majority of the respondents prefers the necessity rewards in shorter period of time whereas in the longer delay they prefer the luxury rewards. Hence individuals discount luxury rewards over the necessity rewards of equal value in the variance of time.