Principles of Marketing (Arab World Editions) with MyMarketingLab, m. 1 Beilage, m. 1 Online-Zugang - Kotler, Philip;Armstrong, Gary;Tolba, Ahmad
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Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrongs hugely successful approach has been adapted specifically for the Arab world, using Arab-world business examples, case studies and statistics as well as cultural and demographic insights. Emphasis is placed on making marketing ideas and concepts come alive by encouraging readers to apply established marketing principles to real companies in real situations.

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Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrongs hugely successful approach has been adapted specifically for the Arab world, using Arab-world business examples, case studies and statistics as well as cultural and demographic insights. Emphasis is placed on making marketing ideas and concepts come alive by encouraging readers to apply established marketing principles to real companies in real situations.
Bei diesem Produkt handelt es sich um ein Bundle, bestehend aus einem Buch und einem digitalen Mehrwert.
Deshalb wird dieses Produkt auf der Rechnung mit 19% MwSt ausgewiesen.