Jerome Kiley, Theuns Oosthuizen, Sharon Rudansky-Kloppers, Andreas de Beer, Maggie Holtzhausen, Rigard Steenkamp, Mark Maritz, Juan-Pierre Bruwer, Cecile Nieuwenhuizen

Principles of Business Management

Herausgeber: Strydom, Jerome

• Broschiertes Buch

Produktbeschreibung

Principles of Business Management third edition is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation, and control. It emphasizes management functions such as marketing, finance, operations management, and purchasing and supply chain management, and gives attention to the entrepreneurial process.

Produktdetails

• Verlag: Oxford University Press, USA
• 3rd edition
• Seitenzahl: 448
• Erscheinungstermin: 15. Februar 2016
• Englisch
• Abmessung: 239mm x 168mm x 20mm
• Gewicht: 599g
• ISBN-13: 9780199056514
• ISBN-10: 019905651X
• Artikelnr.: 47869235

Autorenporträt

Jerome Strydom, Professor, , Jerome Kiley, Theuns Oosthuizen, Sharon Rudansky-Kloppers, Professor, , Andreas de Beer, Maggie Holtzhausen, Rigard Steenkamp, Mark Maritz, Juan-Pierre Bruwer, Cecile Nieuwenhuizen, Professor,

Inhaltsangabe

* Part 1
Introduction to Business Management * 1: Chapter 1
Business and its challenges * 2: Chapter 2
The Business environment * Part 2
Management Tasks * 3: Chapter 3
The task of management * 4: Chapter 4
Planning * 5: Chapter 5
Organising * 6: Chapter 6
Leading * 7: Chapter 7
Motivating * 8: Chapter 8
Controlling * Part 3
The functional areas of management * 9: Chapter 9
Operations management * 10: Chapter 10
Logistics management * 11: Chapter 11
Financial Management * 12: Chapter 12
Human
resources management * 13: Chapter 13
Marketing management * Part 4
Entrepreneurship and the Business Plan * 14: Chapter 14
Entrepreneurship * 15: Chapter 15
The business plan