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The book critically explains the growth and development of agricultural markets in Kent. It decisively describes in clear terms the benefits that can be derived by farmers when participated in agricultural product markets, the benefits could be economic, social, health and environmental in nature. The book categorically compared the Canterbury and Rochester farmers markets in terms of demography of the consumers, how each of the market operates, consumer attitude towards agricultural products, consumer awareness of the existence of farmers markets, type of product purchased by the consumer, distance travelled by the consumer before purchasing a product, type of product purchased and factors motivating consumers participation in farmers market. The book also meticulously examined the importance of marketing of fish in Kent, it extolled the features of marketing fish products, elements of marketing, packaging fish products in Kent, principles of packaging, forms of packaging, skills in packaging, labelling of fish products, marketing agents of fish, marketing channels and market driving factors of fish for both Canterbury and Rochester markets in the UK.