Gebundenes Buch

Pricing Decoded

How Leading Pricing Practitioners Manage Price to Boost Profits

Herausgeber: Zatta, Danilo; Kraus, Maciej

Beschreibung

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

Autor

Danilo Zatta is one of the world's leading advisors and thought leaders in the field of pricing and topline excellence. As a management consultant for more than 20 years, he advises and coaches many of the world's best-known organizations. The Financial Times defined him as "one of the world's leading pricing minds". Maciej Kraus is a leading figure in the pricing industry and is frequently mentioned on most influential pricing lists and interviewed in numerous business journals, for example, Harvard Business Review and Forbes. He is a guest lecturer at Stanford University's Graduate School of Business as well as a number of other top business schools. He has written three books on pricing.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 250
• Erscheinungstermin: 25. November 2024
• Englisch
• Abmessung: 240mm x 161mm x 18mm
• Gewicht: 543g
• ISBN-13: 9781032881959
• ISBN-10: 103288195X
• Artikelnr.: 71570290