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The educational opportunities of the new millennium are endless if our efforts are informed. If not, they will be catalogs of failures or half-successes. The essays in this collection, written by some of the leading scholars in Popular Culture Studies, turn the page on the new millennium to see what are the directions of approach and the opportunities to be gained in recognition of the compelling need for studies in everyday cultures. These essays help chart the course for themes and directions of such studies into the new world that is waiting to be born. Their value is indispensable.