Bev Burgess, Dave Munn

Gebundenes Buch

Practitioner's Guide to Account-Based Marketing

Accelerating Growth in Strategic Accounts

Beschreibung

Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.

Autor

Bev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of Account-Based Growth and Executive Engagement Strategies, both published by Kogan Page. Dave Munn, based in Massachusetts, US, is a recognized thought leader in B2B services and solutions marketing. As President and CEO of ITSMA, he has led the way in defining and inspiring excellence within the ITSMA global community. Dave helped pioneer the discipline of Account-Based Marketing (ABM) in the early 2000s and is co-author of the first and second edition of, A Practitioner's Guide to Account-Based Marketing.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 312
• Erscheinungstermin: 3. Juni 2021
• Englisch
• Abmessung: 240mm x 161mm x 25mm
• Gewicht: 862g
• ISBN-13: 9781398600881
• ISBN-10: 1398600881
• Artikelnr.: 60074170

Rezensionen

"Bev Burgess and Dave Munn have humbly titled this work A Practitioner's Guide to Account-Based Marketing, but it might be better called The Account-Based Marketing (ABM) Bible, such is their pre-eminence and knowledge of this topic. It is a must-use reference for anyone serious about leading or being part of a successful ABM team, and given client expectations around account-level marketing engagement, it should also be considered critical for every B2B marketer." John Gallagher, CMO, IBM Services