Practical Marketing Guide for SMEs VOL 1 for entrepreneurs - Ngan Tonye, Francois Simon Pierre
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Small and medium-sized enterprises (SMEs) entering the market face the problem of the "tightness" of the information space due to the presence of large competitors. They need to quickly inform consumers about their products, but unlike large companies, SMEs lack the resources to conduct marketing activities. On the other hand, these organizations have the advantage of speeding up decision-making. SMEs are resilient businesses, able in a short time to adapt to the changing conditions of the marketing environment.

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Produktbeschreibung
Small and medium-sized enterprises (SMEs) entering the market face the problem of the "tightness" of the information space due to the presence of large competitors. They need to quickly inform consumers about their products, but unlike large companies, SMEs lack the resources to conduct marketing activities. On the other hand, these organizations have the advantage of speeding up decision-making. SMEs are resilient businesses, able in a short time to adapt to the changing conditions of the marketing environment.
Autorenporträt
PhD. Ngan Tonye François Simon Pierre, né à Esèka au Cameroun,université russe de l¿amitié des peuples de Moscou,économiste marketiste,spécialiste en marketing des PME et politique, panafricaniste, chercheur sur la problématique du sous- développement de l'Afrique. Auteur international,consultant indépendant en stratégies des entreprises.