Practical guide to political marketing - Ngan Tonye, Francois Simon Pierre
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Political marketing and commercial marketing are similar, but cannot be overlooked, and one difference: political parties that are part of a marketing approach, are treated as a commodity, albeit made up of real people who are (or rather should be) their visions of the political world, their positions and their fundamental values. In my opinion, marketing techniques can be applied in political life. The mechanical transfer of the method of marketing into politics, especially in party building, a foolish and dangerous thing. Political communication has given way to political propaganda;…mehr

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Produktbeschreibung
Political marketing and commercial marketing are similar, but cannot be overlooked, and one difference: political parties that are part of a marketing approach, are treated as a commodity, albeit made up of real people who are (or rather should be) their visions of the political world, their positions and their fundamental values. In my opinion, marketing techniques can be applied in political life. The mechanical transfer of the method of marketing into politics, especially in party building, a foolish and dangerous thing. Political communication has given way to political propaganda; political discourse which gives rise to political debate has left a political vacuum. The devaluation of political programs gave rise to the inflation of the political product, this political inflation gave rise to the total disappearance of the electorate, hence the appearance of the third type of voter which is abstention which beats the records in the votes. Politics cannot be a game, it is a set of strategies to boost growth and which are carried out in a strategic game that is diplomacy.
Autorenporträt
PhD. Ngan Tonye François Simon Pierre, né à Esèka au Cameroun,université russe de l¿amitié des peuples de Moscou,économiste marketiste,spécialiste en marketing des PME et politique, panafricaniste, chercheur sur la problématique du sous- développement de l'Afrique. Auteur international,consultant indépendant en stratégies des entreprises.