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Marketing. What works? What doesn't? Find out in this down-to-earth guide covering planning, copywriting, design, event management, data, sales, email, the Internet, and Insights. All trialed and tested in the real world. Short-cut all the experimentation in one go.

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Marketing. What works? What doesn't? Find out in this down-to-earth guide covering planning, copywriting, design, event management, data, sales, email, the Internet, and Insights. All trialed and tested in the real world. Short-cut all the experimentation in one go.