PR Trend New Media: Challenges and Perspectives - Balaban, Delia Cristina; Mucundorfeanu, Meda; Hosu, Ioan
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  • Broschiertes Buch

In May 2014, the Department of Communication, Public Relations and Advertising of the Faculty for Political, Administrative and Communication Science of the Babe¿-Bolyai University in Cluj-Napoca, Romania, organised with the support of the Hanns Seidel Foundation in Germany a new edition of the traditional conference ¿PR Trend¿. We are still using the general title ¿PR Trend¿, even though some of the papers that where subsequently published where in the field of journalism, political communication or advertising, because the title was created at a conference brand in Romania. This edition was…mehr

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Produktbeschreibung
In May 2014, the Department of Communication, Public Relations and Advertising of the Faculty for Political, Administrative and Communication Science of the Babe¿-Bolyai University in Cluj-Napoca, Romania, organised with the support of the Hanns Seidel Foundation in Germany a new edition of the traditional conference ¿PR Trend¿. We are still using the general title ¿PR Trend¿, even though some of the papers that where subsequently published where in the field of journalism, political communication or advertising, because the title was created at a conference brand in Romania. This edition was dedicated to the subject of new media, the changes and challenges it brought about in communication, advertising and PR. The first part of the book deals with PR and new media. The ever-increasing Future Internet paradigms such as semantic web, pervasive computing, cloud computing, augmented reality, affective computing, virtual reality, Internet TV affect the way current advertising techniques are applied. The volume includes a selection of articles from the conference 2013 written by: Ioana Iancu and Bogdan Iancu, Mihaela Alexandra Tudor and ¿tefan Bratosin, Corina Boie (Rotar), Ioana Lep¿datu and Andreea-Daniela Rus, Veronica Ioana Ilie¿, R¿zvan Enache, Flavia Topan, Elena Abrudan, Meda Mucundorfeanu, M¿d¿lina Moraru, Raluca B¿bü (Comiati), Ciprian-Marcel Pop and Dan-Cristian Dabija, Alina Bârg¿oanu and Elena Negrea-Busuioc, Sandu Frunz¿, Kádár Magor, Andreea Elena Cârstea, Ramona Hosu, George Prundaru, Mihaela Alexandra Tudor and Stefan Bratosin
Autorenporträt
1973 in Medias, Kreis Hermannstadt, Rumänien geboren. Studium der Philosophie an der Babes-Bolyai Universität, Cluj-Napoca, Rumänien,Fakultät für Geschichte und Philosophie. Aufbaustudium der Philosohie an der Babes-Bolyai Universität, Cluj-Napoca, Rumänien, Fakultät für Geschichte und Philosophie. Studentin der Fakultät für Politik- und Verwaltungswissenschaften an der Babes-Bolyai Universität, Cluj-Napoca. November 1999 bis März 2000 Gaststudentin an der Europa Universität Viadrina, Frankfurt (Oder), Fakultät für Kulturwissenschaften. Danach bis Januar 2002 Studentin des interdisziplinären Aufbaustudienganges Master of European Studies (Kultuwissenschaften, Wirtschaftswissenschaften und Rechtswissenschaften), an der Europa-Universität Viadrina, Frankfurt (Oder) mit einem Abschluss als Master of European Studies. Ab April 2000 Doktorandin an der Europa Universität Viadrina, Frankfurt(Oder), Forschungsbereich: Medienwissenschaften, Arbeitstitel der Dissertation: ¿Die Vermittlung der Politik im rumänischen Fernsehen¿, Betreuer Prof. Dr. Eckahrd Höfner (April 2000- Februar 2002 Promotionsstipendiatin der Hanns-Seidel Stiftung, April bis Dezember 2002 CACES Fellow). Ab Februar 2002 wissenschaftliche Mitarbeiterin (preparator) an der UBB Cluj, Fakultät für Politik- und Verwaltungswissenschaften, Deutsche Journalistische Abteilung. Ab Februar 2003 wissenschaftliche Mitarbeiterin (lector) an der UBB Cluj, Fakultät für Politik- und Verwaltungswissenschaften, Deutsche Journalistische Abteilung. Now Working at the Department of Communication, Public Relations and Advertising, Babe¿-Bolyai University as a director of the Graduate School Communication, PR and Advertising. Fulbright Visiting Scholar at the University of Georgia, Athens, USA.Research on media, political communication, social media and advertising using both qualitative and quantitative methods. Their current projects are: 'Effects of Ad Disclosure in Influencer marketing'.