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High-impact, quick-hitting language for influencing clients, selling ideas, and beating the competition at every turn
Filled with down-to-earth, practical business writing concepts, shortcuts, and examples, this new edition of Power Sales Writing brings you up to date on important changes introduced by new influences since the last edition, including the ubiquity of email, the impact of social media, and the growth of the global economy each of which has dramatically altered the way people communicate.
Power Sales Writing provides all the tools needed to turn prospects into clients, communicate bad news painlessly, close deals more effectively, use email to sell ideas to today's buyer, and blend multiple channels into a sales message.
Sue Hershkowitz-Coore is a corporate consultant and professional speaker who has been designated a "Platinum" speaker by the 18,000 member Meeting Professionals International for nine consecutive years and named "Best in Class" by Professional Convention Managers Association.
Filled with down-to-earth, practical business writing concepts, shortcuts, and examples, this new edition of Power Sales Writing brings you up to date on important changes introduced by new influences since the last edition, including the ubiquity of email, the impact of social media, and the growth of the global economy each of which has dramatically altered the way people communicate.
Power Sales Writing provides all the tools needed to turn prospects into clients, communicate bad news painlessly, close deals more effectively, use email to sell ideas to today's buyer, and blend multiple channels into a sales message.
Sue Hershkowitz-Coore is a corporate consultant and professional speaker who has been designated a "Platinum" speaker by the 18,000 member Meeting Professionals International for nine consecutive years and named "Best in Class" by Professional Convention Managers Association.