Power Performance
Multimedia Storytelling for Journalism and Public Relations
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Power Performance offers expert advice from a seasoned reporter on how to succeed as a journalist in the digital age. With profiles of successful practitioners in both the press and PR worlds, it offers examples of proven communication strategies.
This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.
Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera
Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera
Incorporates profiles of leading multimedia journalists and public relations practitioners
Addresses the key ethical issues for the profession
Offers practical advice for putting presentation skills to work
Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts
Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera
Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera
Incorporates profiles of leading multimedia journalists and public relations practitioners
Addresses the key ethical issues for the profession
Offers practical advice for putting presentation skills to work
Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts
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