In Politicking Online, contributors explore the impact of technology for electioneering purposes, from ultimately strengthening democracy. The book reveals how used in campagins along with e-mail, SMS text messaging and mobile phones to help inform, target, mobilize and communicate with voters. Panagopoulos reminds readers that ofifcials and campaign workers need to adapt and combine new technologies iwth more traditional techniquesto achieve an overall balance.
In Politicking Online, contributors explore the impact of technology for electioneering purposes, from ultimately strengthening democracy. The book reveals how used in campagins along with e-mail, SMS text messaging and mobile phones to help inform, target, mobilize and communicate with voters. Panagopoulos reminds readers that ofifcials and campaign workers need to adapt and combine new technologies iwth more traditional techniquesto achieve an overall balance.
Costas Panagopoulos is an assistant professor of political science and director of the Center for Electoral Politics and Democracy and the Master's Program in Elections and Campaign Management at Fordham University. He has provided political analysis for the New York Times, the Los Angeles Times, USA Today, CBS, NBC, and CNN.
Inhaltsangabe
Preface and Acknowledgments Technology and the Modern Political Campaign Part I: Candidate Websites The Technological Development of Candidate Websites Closing Gaps, Moving Hurdles Trickle-Down Technology? Do Campaign Websites Really Matter in Electoral Civic Engagement? Part II: Technology and Voter Mobilization Clicking for Cash The Impact of Email Campaigns on Voter Mobilization Mobilizing the Mobiles Online Political Advertising Part III: International Perspectives "Under Construction" Mobile Democracy Part IV: The Latest Developments Bloggers at the Gates Voters, MySpace, and YouTube "Friend" the President The Political Impact of Facebook Conclusion Notes on contributors Index
Preface and Acknowledgments Technology and the Modern Political Campaign Part I: Candidate Websites The Technological Development of Candidate Websites Closing Gaps, Moving Hurdles Trickle-Down Technology? Do Campaign Websites Really Matter in Electoral Civic Engagement? Part II: Technology and Voter Mobilization Clicking for Cash The Impact of Email Campaigns on Voter Mobilization Mobilizing the Mobiles Online Political Advertising Part III: International Perspectives "Under Construction" Mobile Democracy Part IV: The Latest Developments Bloggers at the Gates Voters, MySpace, and YouTube "Friend" the President The Political Impact of Facebook Conclusion Notes on contributors Index
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