Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.
Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.
Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert's primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.
Inhaltsangabe
Introduction Theorical Issues in Political Marketing Defining Political Marketing Theories and Concepts in Political Marketing The Triadic Interaction Model of Political Exchange Critical Perspectives on Political Marketing Political Marketing and Theories of Democracy The Ethics of Political Marketing Conceptual Issues in Political Marketing Political Relationship Marketing Strategic Political Postures Political Market Orientation Political Marketing Strategy and Party Organizational Structure Symbolism in Political Marketing Conclusion: Research Agendas for Political Marketing and Political Marketing Management
Introduction Theorical Issues in Political Marketing Defining Political Marketing Theories and Concepts in Political Marketing The Triadic Interaction Model of Political Exchange Critical Perspectives on Political Marketing Political Marketing and Theories of Democracy The Ethics of Political Marketing Conceptual Issues in Political Marketing Political Relationship Marketing Strategic Political Postures Political Market Orientation Political Marketing Strategy and Party Organizational Structure Symbolism in Political Marketing Conclusion: Research Agendas for Political Marketing and Political Marketing Management
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