Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Gebundenes Buch

Political Marketing

: Theoretical and Strategic Foundations

Beschreibung

This is the first integrated theory-to-practice text on marketing's role in the political process. It

Autor

Wojciech Cwalina is a professor in the Department of Marketing Psychology at the Warsaw School of Social Sciences and Humanities in Poland. Andrzej Falkowski is a professor of psychology and marketing and the head of the Department of Marketing Psychology at the Warsaw School of Social Sciences and Humanities in Poland. Bruce I. Newman is currently a professor of marketing at DePaul University. He was a visiting scholar at the Institute of Government at the University of California-Berkeley (2001-2002); in the Department of Political Science.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 354
• Erscheinungstermin: 15. Mai 2011
• Englisch
• Abmessung: 235mm x 157mm x 24mm
• Gewicht: 664g
• ISBN-13: 9780765622914
• ISBN-10: 0765622912
• Artikelnr.: 31804010