The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing and Management at Keele University. Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre for Public Communication Research
Inhaltsangabe
1. Introduction: Rethinking political party behaviour Darren G. Lilleker & Jennifer Lees Marshment 2. Political marketing in the UK: A positive start but an uncertain future Jennifer Lees Marshment and Darren G. Lilleker 3. American political marketing: George W. Bush and the Republican Party Jonathan Knuckey and Jennifer Lees Marshment 4. Canadian political parties: Market oriented or ideological slagbrains? Alex Marland 5. Marketing the message or the messenger? The New Zealand Labour Party 1990 2003 Chris Rudd 6. Political marketing in Irish politics:The case of Sinn Féin Sean McGough 7. Political marketing in Germany: The case of the SPD Charles Lees 8. The rise andfall of populism in Austria: A political marketing perspective Andreas Lederer, Fritz Plasser and Christian Scheucher 9. Change to win? The 2002 general election PT marketing strategy in Brazil Josiane Cotrim Macieira 10. The re launch of the APRA Party: The use of political marketing in Peru in a new political era Pedro Patron Galindo 11. Scottish political marketing in a devolved system Declan Bannon and Robbie Mochrie 12. Conclusion: Towards a comparative model of party marketing Darren G. Lilleker & Jennifer Lees Marshment
1. Introduction: Rethinking political party behaviour Darren G. Lilleker & Jennifer Lees Marshment 2. Political marketing in the UK: A positive start but an uncertain future Jennifer Lees Marshment and Darren G. Lilleker 3. American political marketing: George W. Bush and the Republican Party Jonathan Knuckey and Jennifer Lees Marshment 4. Canadian political parties: Market oriented or ideological slagbrains? Alex Marland 5. Marketing the message or the messenger? The New Zealand Labour Party 1990 2003 Chris Rudd 6. Political marketing in Irish politics:The case of Sinn Féin Sean McGough 7. Political marketing in Germany: The case of the SPD Charles Lees 8. The rise andfall of populism in Austria: A political marketing perspective Andreas Lederer, Fritz Plasser and Christian Scheucher 9. Change to win? The 2002 general election PT marketing strategy in Brazil Josiane Cotrim Macieira 10. The re launch of the APRA Party: The use of political marketing in Peru in a new political era Pedro Patron Galindo 11. Scottish political marketing in a devolved system Declan Bannon and Robbie Mochrie 12. Conclusion: Towards a comparative model of party marketing Darren G. Lilleker & Jennifer Lees Marshment
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