Gebundenes Buch

Political Marketing in Retrospective and Prospective

Beschreibung

This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. This book was published as a special issue of the Journal of Political Marketing.

Autor

Christine B. Williams, Professor of Political Science, Bentley University, holds M.A. and Ph.D. degrees from Indiana University. She is North American Managing Editor of the Journal of Political Marketing. Her research on new and emerging technologies for political communication and e-government has appeared in academic journals, trade publications, and news media outlets worldwide. Bruce I. Newman, Professor of Marketing, DePaul University, holds M.B.A. and Ph.D. degrees from the University of Illinois-Urbana. He is the founding Editor-in-Chief of the Journal of Political Marketing. His research on political marketing and consumer psychology has produced more than ten books and numerous scholarly articles.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 148
• Erscheinungstermin: 6. Dezember 2012
• Englisch
• Abmessung: 250mm x 175mm x 13mm
• Gewicht: 447g
• ISBN-13: 9780415627337
• ISBN-10: 0415627338
• Artikelnr.: 36125318