Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies.
Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies.
Introduction: Bobby Kennedy and Me 1. Introduction to Political Communication Democracy, Voter Participation and Voter Apathy Elections as Contests Election as a Process of Communication Political Communication as Process 2. The Players in the Process Political Parties Political Consultants Political Surrogates The Media: Reporters and Pundits The Players and the Process in Perspective 3. Campaign Oratory and the Communication Process Getting the Message Right Typologies of Political Campaign Speeches Convention Speeches The Inaugural Address Conclusion 4. Methods for Deconstructing Political Oratory Political Oratory and Public Speaking as Audience-Centered Rhetoric Political Oratory and Rhetorical Appeals Political Oratory and Rhetorical Figures Political Oratory and Rhetorical Fallacies Conclusions 5. Political Campaign Speech Examples Richard Nixon's "Checkers" Barbara Jordan's "Who Then Will Speak for the Common Good?" John McCain's Keynote Address to the 2004 GOP National Convention Remarks by Senator Hillary Rodham Clinton to the NYS Family Planning Providers Conclusions 6. Introduction to Political Debates Understanding Debate Debate and Democracy Political Campaign Debates Conclusion 7. Negotiations, Tactics and Strategies for Political Debates Negotiating the Details of the Debate Before the Debate Pre-Debate Pitch and Spin Strategies in Debate Performance Tactics in Debate Performance Post-Debate Spin Conclusion 8. Political Communication and Mass Media Defining Mass Media Mass Media and Political Communication Saturday Night Live, The Daily Show with John Stewart, Rush Limbaugh and Howard Conclusion 9. How Campaigns Influence and/or Control Mass Media Strategies for Influencing Free Media Strategies for Paid Media Blended Media Strategies and Future Trends with Blogs Conclusion
Introduction: Bobby Kennedy and Me 1. Introduction to Political Communication Democracy, Voter Participation and Voter Apathy Elections as Contests Election as a Process of Communication Political Communication as Process 2. The Players in the Process Political Parties Political Consultants Political Surrogates The Media: Reporters and Pundits The Players and the Process in Perspective 3. Campaign Oratory and the Communication Process Getting the Message Right Typologies of Political Campaign Speeches Convention Speeches The Inaugural Address Conclusion 4. Methods for Deconstructing Political Oratory Political Oratory and Public Speaking as Audience-Centered Rhetoric Political Oratory and Rhetorical Appeals Political Oratory and Rhetorical Figures Political Oratory and Rhetorical Fallacies Conclusions 5. Political Campaign Speech Examples Richard Nixon's "Checkers" Barbara Jordan's "Who Then Will Speak for the Common Good?" John McCain's Keynote Address to the 2004 GOP National Convention Remarks by Senator Hillary Rodham Clinton to the NYS Family Planning Providers Conclusions 6. Introduction to Political Debates Understanding Debate Debate and Democracy Political Campaign Debates Conclusion 7. Negotiations, Tactics and Strategies for Political Debates Negotiating the Details of the Debate Before the Debate Pre-Debate Pitch and Spin Strategies in Debate Performance Tactics in Debate Performance Post-Debate Spin Conclusion 8. Political Communication and Mass Media Defining Mass Media Mass Media and Political Communication Saturday Night Live, The Daily Show with John Stewart, Rush Limbaugh and Howard Conclusion 9. How Campaigns Influence and/or Control Mass Media Strategies for Influencing Free Media Strategies for Paid Media Blended Media Strategies and Future Trends with Blogs Conclusion
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