Frederic B. Mayo

Planning an Applied Research Project in Hospitality, Tourism, & Sports

• Broschiertes Buch

Produktbeschreibung

Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 272
• Erscheinungstermin: 28. Oktober 2013
• Englisch
• Abmessung: 226mm x 151mm x 20mm
• Gewicht: 366g
• ISBN-13: 9781118637227
• ISBN-10: 1118637224
• Artikelnr.: 37318741

Autorenporträt

Frederic B. Mayo received his BA cum laude from Amherst College, his MBA in Management from Syracuse University, and his PhD from The Johns Hopkins University. Mayo is now a full-time Clinical Professor at New York Univeristy's School of Continuing and Professional Studies.

Inhaltsangabe

Preface x Chapter 1 Reading and Analyzing Research 1 Introduction 1
Industry Articles and Reports 1 White Papers 2 Definition of a Scholarly
Journal Article 4 Sport Management Memos 8 Locations of Scholarly Articles
8 Quantitative versus Qualitative Research 10 Structure of Scholarly
Articles 12 Structure of Quantitative Articles 14 Structure of Qualitative
or Theoretical Articles 14 Structure of Research Reports or Studies 15
Evaluating Scholarly Articles 16 Summary 21 Key Terms 21 Works Cited in
This Chapter 21 Chapter 2 Developing an Interest or Topic 23 Introduction
23 Ways to Find Topics: Your Manager or Your Professor 23 Ways to Find
Topics: Review of Past Reading 24 Ways to Find Topics: New Reading 24 Ways
to Find Topics: Interviewing 25 Ways to Find Topics: Brainstorming 26 Ways
to Find Topics: Conversing 26 Ways to Find Topics: Faculty Suggestions 26
Clarifying and Selecting Areas of Interest 27 Cognitive Mapping 28 Purpose
Statements 30 Types of Research 31 Importance of a Purpose Statement 32
Developing Research Questions 32 Purpose Statements and Problem Statements
36 Criteria for Effective Purpose Statements 37 Summary 38 Key Terms 38
Works Cited in This Chapter 38 Chapter 3 Conducting a Literature Review 39
Introduction 39 Definition of a Literature Review 39 Purposes of a
Literature Review 42 Finding Scholarly Articles 44 Order of Reading
Scholarly Journal Articles 46 What to Look for When Reading Articles 48
Research Methods 49 Taking Notes as You Read 50 Evaluating Articles 52
Preparing an Annotated Bibliography 53 Making a Literature Review Effective
and Interesting to Do 55 Summary 56 Key Terms 57 Works Cited in This
Chapter 57 Chapter 4 Reviewing and Revising your Purpose Statement 60
Introduction 60 Reasons for Revising Purpose Statements 60 Importance and
Significance of a Purpose Statement 62 Purpose Statement and Supporting
Dimensions 62 Process of Reviewing and Revising 64 Criteria for a Good
Purpose Statement 66 Refocusing the Research 67 A Flexible Process 67
Doping in the Tour De France--Changing Impossible to Attainable 68 Locally
Grown Food--from Behavior to Modifi cation 69 Servicescape to Self-Service
Technology 70 Product Placement in Video Games 71 Final Thoughts 72 Summary
73 Key Terms 73 Works Cited in This Chapter 73 Chapter 5 Writing a
Literature Review 74 Introduction 74 Purposes of a Completed Literature
Review 75 Audience 78 Voice and Tone 79 The Perspective of a Literature
Review 80 Constructing the Written Literature Review 82 Criteria for a Good
Literature Review 83 Summary 84 Key Terms 85 Works Cited in This Chapter 85
Chapter 6 Forms of Qualitative Research 87 Introduction 87 Differences
Between Qualitative and Quantitative Research 87 Purposes of Qualitative
Research 89 Primary and Secondary Data 90 Types of Qualitative Research 91
Biographies and Histories 92 Case Studies 92 Conceptual Overviews or
Reports of the Field 93 Content Analysis 94 Ethnographical Studies 95
Grounded Theory 95 Phenomenology 96 Program Evaluations 97 Advocacy Paper
or Feasibility Study 98 Analyzing Information in Qualitative Research 98
Summary 99 Key Terms 100 Works Cited in This Chapter 100 Chapter 7 Forms of
Quantitative Research 102 Introduction 102 Purposes of Quantitative
Research 103 Types of Quantitative Research 105 Survey Research 105
Experimental Research 106 Post-Hoc Research 108 Developmental Research 109
Forecasting 110 Role of Hypotheses 112 Overcoming Confounding Variables 114
Determinations of Signifi cance 115 Mixed Methods 116 The Research
Hourglass 118 Summary 119 Key Terms 120 Works Cited in This Chapter 120
Chapter 8 Sampling Issues in Research 122 Introduction 122 Reasons for
Sampling 123 Strategies for Selecting a Sample 124 Sample Selection Process
125 Sampling Strategies 125 Probability Sampling Strategies 126
Non-Probability Sampling Strategies 128 Sources of Sampling Bias: Systemic
Bias 131 Sources of Sampling Bias: Respondent Bias 132 Sources of Sampling
Bias: Interviewer Bias 133 Sample Size 135 Summary 136 Key Terms 136 Works
Cited in This Chapter 137 Chapter 9 Validity, Reliability, and Credibility
in Research 138 Introduction 138 Credibility 138 Validity 139 Dependent and
Independent Variables 140 Internal Validity 142 Forms of Instrument
Validity 143 External Validity 146 Threats to External Validity 147
Reliability 148 Selecting a Research Design 149 Suggestions to Ensure
Validity and Reliability 150 Summary 151 Key Terms 151 Works Cited in This
Chapter 151 Chapter 10 Research Techniques--Interviews 153 Introduction 153
Using Interviews 153 Formats of Interviews 156 The Interview Protocol 157
Contacting the Interviewee 160 Preparing for the Interview 161 Stages of a
Research Interview 163 Unusual Interview Formats 166 Group Interviews 166
Door-to-Door Interviews 167 Follow Up Interviews 168 Summary 168 Key Terms
169 Works Cited in This Chapter 169 Chapter 11 Research
Techniques--Questionnaires 171 Introduction 171 Purposes of Questionnaires
171 Types of Questionnaires 173 Advantages and Disadvantages 175 Developing
Questionnaires 176 Types of Questions 178 Electronic Questionnaires 181
Sequencing Questions 182 Demographic Data 182 Questionnaire Administration
183 Questionnaire Presentation 185 Privacy and Permission 186 Incentives
188 Summary 188 Key Terms 188 Works Cited in This Chapter 189 Chapter 12
Research Techniques: Observations, Focus Groups, and Other Techniques 191
Introduction 191 Benefits of Observational Research 191 Bias in Conducting
Objective Observations 193 Challenges and Recommendations for Conducting
Objective Observations 194 Observational Roles 196 Focus Groups 199
Benefits of Focus Groups 199 Challenges and Recommendations for Conducting
Focus Groups 200 Size of Focus Groups 202 Expert Panels 202 Benefits of
Expert Panels 203 Challenges and Recommendations in Conducting Expert
Panels 204 Content Analysis 205 Benefits of Content Analysis 206 Challenges
and Recommendations in Using Content Analysis 207 Coding in Content
Analysis 209 Summary 210 Key Terms 211 Works Cited in This Chapter 211
Chapter 13 Analyzing Data and Other Information 213 Introduction 213 Steps
in Analyzing Information 213 Collecting the Information 214 Immersing
Yourself in the Data 215 Coding Data for Privacy and Record Keeping 217
Reviewing the Research Questions or Objectives 218 Organizing and Sorting
Information 218 Identifying Relationships and Patterns 219 Quantitative
Analysis of Patterns 221 Qualitative Analysis of Patterns 222 Reviewing the
Data 223 Interpreting the Findings 224 Displaying Information 226
Significance 228 Summary 229 Key Terms 229 Works Cited in This Chapter 229
Chapter 14 Writing a Research Proposal 231 Introduction 231 Reasons for a
Proposal 231 Elements of a Proposal 233 Audience and Point of View 237
Prefatory Documents 238 Executive Summary 238 Tips for Writing an Executive
Summary 239 Other Supporting Documents 240 Introduction and Conclusion 241
Criteria for a Good Research Proposal 242 Summary 244 Key Terms 245 Works
Cited in This Chapter 245 Appendix A Writing an Annotated Bibliography 246
The following Appendices are available at www.wiley.com/college/mayo
Appendix B Refereed Scholarly Journals Appendix C Hospitality, Tourism, and
Sports Websites Appendix D Bibliographical Tools Appendix E Popular
Databases Index 255