Gilbert Russell

Planning Advertisements

• Gebundenes Buch

Produktbeschreibung

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 204
• Erscheinungstermin: 21. März 2013
• Englisch
• Abmessung: 236mm x 160mm x 18mm
• Gewicht: 458g
• ISBN-13: 9780415817998
• ISBN-10: 0415817994
• Artikelnr.: 37041364

Autorenporträt

Russell, Gilbert

Inhaltsangabe

1. Planning an Approach to Advertisements 2. Distributing the Advertiser's
Merchandise and the Advertiser's Message 3. Planning the Advertiser's
Message - 1 4. Planning the Advertiser's Message - 2 5. Twenty Ways of
Planning Advertisements 6. Planning Advertisements Design 7. Planning a
Form Letter 8. Using the Hoardings 9. Planning a Poster 10. Planning
Advertising to the Retail Trade 11. Planning Advertisement Films and
Broadcasting 12. The Advertiser in Search of an Agent.