Place Marketing and the Quality Aspects of a City
Luciana Scherer
Broschiertes Buch

Place Marketing and the Quality Aspects of a City

What are the perceptions of residents, students, workers, investors and visitors to Cerro Largo - RS?

Versandkostenfrei!
Versandfertig in 6-10 Tagen
19,99 €
inkl. MwSt.
PAYBACK Punkte
10 °P sammeln!
Few places pursue their development through consistent strategic planning aimed at the market. Although this is the premise of a place and not a company or organization, we are talking about Marketing, an activity whose purpose is to manage exchange processes, always aiming to maximize the satisfaction of the parties involved. The essence of the issue of developing a locality lies in managing a process of exchange well between the city and its various publics or target markets, meeting expectations and demands with the application of the scarce financial resources that currently permeate the p...