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It is in cities that the majority of spaces and infrastructures are concentrated to meet people's preferences for physical activity and sport. In Europe, 15% of citizens who practise physical activity and sport do so in a gym or fitness centre (European Commission, 2014). For proper business development, gyms and fitness centres need to have up-to-date information on brand awareness levels.

Produktbeschreibung
It is in cities that the majority of spaces and infrastructures are concentrated to meet people's preferences for physical activity and sport. In Europe, 15% of citizens who practise physical activity and sport do so in a gym or fitness centre (European Commission, 2014). For proper business development, gyms and fitness centres need to have up-to-date information on brand awareness levels.
Autorenporträt
ALFREDO SILVA est professeur associé à l'Institut polytechnique de Santarém. Il a publié 1 livre. Il a 1 article de production technique. Il a reçu 2 prix et/ou distinctions. Il travaille dans le domaine de l'économie et de la gestion. SOFIA CORREIA est titulaire d'un diplôme en gestion des organisations sportives et étudie actuellement en vue d'obtenir un master en gestion d'entreprise.