Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book offers insider advice on how to communicate your message. It includes an appendix which lists key media in North America, Australia and the UK.
Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book offers insider advice on how to communicate your message. It includes an appendix which lists key media in North America, Australia and the UK.
William Tyson is owner of Morrison & Tyson Communications (MTC), a national media relations firm that serves colleges, universities, policy institutes, and foundations. Much of the company's work focuses on advancing new research and issues of higher education cost, quality, access, and student success. National media also call upon MTC for its expert sources as they develop their stories and report the news. As a leading consultant in communications strategy development and media relations for nearly 30 years, Tyson has worked with the National Survey of Student Engagement; Community College Survey of Student Engagement; National Center for Public Policy and Higher Education in the release of their 50-state report card on higher education, Measuring Up; Ford Foundation International Fellowships Program; Pew Charitable Trusts Early Education project; Institute for Research on Higher Education at the University of Pennsylvania; and The Carnegie Foundation for the Advancement of Teaching. In addition, he has provided national media consulting to well over a hundred colleges and universities. Tyson is a founding board member of the National Survey of Student Engagement and also served on the board of the American Association for Higher Education and as an advisory member to the Institute of Higher Education Policy's Building Engagement and Attainment of Minority Students. Morrison & Tyson Web site: www.morrisonandtyson.com Robert Zemsky
Inhaltsangabe
Acknowledgements Foreword 1. Telling Your Story. Is It a Good Report If It's Not Read? 2. How Media Works 3. Getting Started. Keeping on Top of the News 4. Developing a Media Strategy. Prioritizing the Media 5. Presenting Your Story in Writing 6. Calling the Media 7. Media Sessions 8. Resources for Contacting Media 9. Presenting New Research Findings 10. When a Reporter Calls 11. The Media Interview 12. Radio and Television Interviews 13. Opinion Articles 14. Letters to the Editor 15. Speeches 16. Book Promotion 17. Web 2.0 and Beyond Conclusion Appendix A. Selected Major Television and Radio Programs That Use Guest Interviews Appendix B. Canadian Media Appendix C. British Media Index
Acknowledgements Foreword 1. Telling Your Story. Is It a Good Report If It's Not Read? 2. How Media Works 3. Getting Started. Keeping on Top of the News 4. Developing a Media Strategy. Prioritizing the Media 5. Presenting Your Story in Writing 6. Calling the Media 7. Media Sessions 8. Resources for Contacting Media 9. Presenting New Research Findings 10. When a Reporter Calls 11. The Media Interview 12. Radio and Television Interviews 13. Opinion Articles 14. Letters to the Editor 15. Speeches 16. Book Promotion 17. Web 2.0 and Beyond Conclusion Appendix A. Selected Major Television and Radio Programs That Use Guest Interviews Appendix B. Canadian Media Appendix C. British Media Index
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