Marrianne McMullen

Persuasive

40 Lessons in Communicating for the Common Good

• Gebundenes Buch

Produktbeschreibung

"Persuasive is a professional memoir that foregrounds 40 lessons in communications for practitioners and students as well as general readers, based on the author's wide-ranging and high-profile experience, including substantial work on President Barack Obama's campaigns (Illinois Senate, presidential in 2008, and re-election in 2012) as well as two administration appointments (Director of Public Affairs in Obama's first term and Deputy Assistant Secretary for External Affairs, Administration for Children & Families, U.S. Department of Health and Human Services, in his second term. Organized into six sections, the book introduces the Persuasion Matrix, a model for planning communication campaigns. Persuasion theory and research is woven throughout the accessible professional communication narratives. This highly engaging and concisely written book will interest communications professionals across all sectors and many fields"--

Produktdetails

• Verlag: Georgetown University Press
• Seitenzahl: 192
• Erscheinungstermin: 1. Oktober 2024
• Englisch
• ISBN-13: 9781647124656
• ISBN-10: 1647124654
• Artikelnr.: 69242981

Autorenporträt

Marrianne McMullen is a communications professional in public affairs who has worked in all sectors of the economy, including academia, where she is currently director of communication at the Chapin Hall research center at the University of Chicago. She has a BS in journalism from West Virginia University and an MA in communications from the University of Dayton.