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Have you noticed that we communicate all day long? It seems like a meaningless sentence, but it isn't really. Knowing how to communicate nowadays means having a better chance of getting a good job, having fewer problems with our children or our children's teachers, and having greater peace of mind when dealing with problems. The problem is that in school or at work, no one teaches us how to communicate in the right way. Communicating persuasively means using the right tone of voice, the right words, not to "manipulate" people, but rather to make them better understand your point of view and have a better and more relaxed dialogue. Communicating today is essential in the family, with the partner, with parents, and with people who do not know us, to make a good impression and to be able to help them manage their problems if they turn to you. So, the question is, how do you learn to communicate persuasively? The answer is simple: by studying and practicing a lot! If they don't teach us in school or on the job how to communicate better, then the only way to do it is to study the greatest communicators' books. I have done so, and I have summarized the most important concepts in this book to give the reader a chance to learn the basics of persuasive communication. In this book, we will discover together: - How persuasive communication is essential today and why most people believe that it means "manipulate others" wrongly - How to understand the words and the tone you can use to have a great communication - What is empathy and why it is important in communication - Specific formulas to start practicing persuasive communication What are you waiting for? Let's build your first excellent basic studying the communication together!