Shawn T Wahl, Eric Morris

Persuasion in Your Life

• Gebundenes Buch

Produktbeschreibung

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. It is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 3rd edition
• Seitenzahl: 346
• Erscheinungstermin: 28. September 2021
• Englisch
• Abmessung: 254mm x 178mm x 21mm
• Gewicht: 835g
• ISBN-13: 9780367488987
• ISBN-10: 0367488981
• Artikelnr.: 62224451

Autorenporträt

Shawn T. Wahl is Professor of Communication and Dean of the Reynolds College of Arts and Letters at Missouri State University (MSU). In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries. Eric Morris is Associate Professor of Communication at Missouri State University (MSU) and the Director of Forensics for MSU's Holt V. Spicer Debate Forum. Eric is the Executive Secretary for the American Forensic Association (AFA), and previously he served as President for the Cross Examination Debate Association (CEDA) and as the Chair for the 3rd District of the National Debate Tournament (NDT). He was the 2008 NDT Coach of the Year.

Inhaltsangabe

1. Persuasion in your Life 2. Ethical Dimensions of Persuasion 3. Theories
of Persuasion 4. Argumentation 5. Visual Persuasion 6. Persuasion and New
Media 7. Persuasive Public Campaigns 8. Persuasion and Personal
Relationships 9. Persuasive Dimensions of Nonverbal Communications 10.
Persuasive Dimensions of Health Communication 11. Persuasion in Business
and Professional contexts 12. Persuasive Presentations 13. Persuasive Humor
14. Appraisal of Persuasive Messages