Carl W Stern, George Stalk (Hrsg.)

Perspectives on Strategy from the Boston Consulting Group

• Buch

Produktdetails

• Verlag: John Wiley & Sons
• ISBN-13: 9780471248330
• ISBN-10: 0471248339
• Artikelnr.: 07441558

Autorenporträt

CARL W. STERN is President and CEO of The Boston Consulting Group. He has been with BCG for seventeen years, and his clients have included leading international consumer packaged goods companies, financial services, and manufacturing companies. He holds an MBA from Stanford Business School.

GEORGE STALK Jr. is a senior vice president with The Boston Consulting Group, head of BCG's innovation and marketing initiatives, and comanager of BCG's Toronto office. He is coauthor of the critically acclaimed Competing Against Time, and Kaisha: The Japanese Corporation. His articles have appeared in numerous business publications, including the Harvard Business Review. He holds an MBA from the Harvard Business School.