The book examines the changing discourses of Chinese audience research in the past four decades, aiming to shed light on the complicated relationships among China's media, audiences, and society.
The book examines the changing discourses of Chinese audience research in the past four decades, aiming to shed light on the complicated relationships among China's media, audiences, and society.
Guiquan Xu is Associate Professor at the School of Journalism and Communication of Sun Yat-sen University, China. He obtained a joint Ph.D. at the Vrije Universiteit Brussel and the Communication University of China in 2013. His research interests focus on the areas of discourse studies, audience research, and media politics.
Inhaltsangabe
1 Introduction 2 Political Transition, Economic Reform, and the Emergence of 'Audience' (1978 - 1989) 3 Socialist Market Economy and the Expansion of 'Audience·Consumer' (1990 - 2000) 4 Social Transformation and the Construction of 'People·Citizen·Consumer' (2001 - 2011) 5 State Governance, Deep Mediatization, and the Reconfiguration of 'People·Citizen·User' (2012 - 2021) 6 General Conclusions
1 Introduction 2 Political Transition, Economic Reform, and the Emergence of 'Audience' (1978 - 1989) 3 Socialist Market Economy and the Expansion of 'Audience·Consumer' (1990 - 2000) 4 Social Transformation and the Construction of 'People·Citizen·Consumer' (2001 - 2011) 5 State Governance, Deep Mediatization, and the Reconfiguration of 'People·Citizen·User' (2012 - 2021) 6 General Conclusions
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