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Each day, we are faced with countless decisions that require our brains to develop certain strategies or shortcuts--this makes the barrage of information bearable, but also presents certain disadvantages. This book analyzes brain function to reveal how many of our unconscious behavioral patterns are based on prejudice, erroneous mental habits, and irrational principles.

Produktbeschreibung
Each day, we are faced with countless decisions that require our brains to develop certain strategies or shortcuts--this makes the barrage of information bearable, but also presents certain disadvantages. This book analyzes brain function to reveal how many of our unconscious behavioral patterns are based on prejudice, erroneous mental habits, and irrational principles.
Autorenporträt
Wray Herbert is a scientific journalist. He has been writing about psychology and human behavior for 25 years and is a regular contributor to magazines such as Newsweek and Scientific American Mind.