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This book is about reviving the practice of the traditional Pen and Ink illustration in advertising practice. It delves into History, how notable Draftsmen and Women were versatile in the practice of Hand Illustration. The advent and proliferation of the computer and recently the influx of Artificial Intelligence machines into the industry of Graphic Design has weakened the draftsmanship capability of modern artists, therefore this is a clarion call to return to basics because the computer has stolen the original dexterity that was inherent in artists and designers of the past.

Produktbeschreibung
This book is about reviving the practice of the traditional Pen and Ink illustration in advertising practice. It delves into History, how notable Draftsmen and Women were versatile in the practice of Hand Illustration. The advent and proliferation of the computer and recently the influx of Artificial Intelligence machines into the industry of Graphic Design has weakened the draftsmanship capability of modern artists, therefore this is a clarion call to return to basics because the computer has stolen the original dexterity that was inherent in artists and designers of the past.
Autorenporträt
Dr. Felix is a Graphic Artist of repute. He holds a Doctorate Degree in Graphics. He straddles between the traditional and modern day Graphic Design practice. He is currently a Lecturer in the Department of Fine and Applied Arts, University of Benin, Benin City, Nigeria where he handles Computer Aided Design, Cartoon and  Animations and printing.