Pandemic and Public Health Communication in Low-Literacy Contexts
Strategies for Reaching Underserved Populations in Health Crises
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Pandemic and Public Health Communication in Low Literacy Context: Strategies for Reaching Underserved Populations in Health Crises explores the critical intersection of health communication and literacy during public health emergencies. Drawing on PhD research conducted in Southwest Nigeria, the book examines how the Nigeria Centre for Disease Control (NCDC)'s communication strategies influenced adherence to COVID-19 safety protocols among non-literate populations. It evaluates the effectiveness of various messaging formats, media channels, and culturally grounded approaches in engaging unders...
Pandemic and Public Health Communication in Low Literacy Context: Strategies for Reaching Underserved Populations in Health Crises explores the critical intersection of health communication and literacy during public health emergencies. Drawing on PhD research conducted in Southwest Nigeria, the book examines how the Nigeria Centre for Disease Control (NCDC)'s communication strategies influenced adherence to COVID-19 safety protocols among non-literate populations. It evaluates the effectiveness of various messaging formats, media channels, and culturally grounded approaches in engaging underserved communities. Using theoretical insights from health communication and behavior change models, the book highlights the barriers posed by low literacy and offers evidence-based recommendations for inclusive, accessible public health messaging. This work is essential for scholars, public health practitioners, policymakers, and NGOs seeking to improve communication outreach during health crises, especially in marginalized or low-literacy settings.
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