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Take the lead with sustainable package design solutions
The classic role of packaging is to "Protect, Inform, and Sell." Today, packaging must do all that-but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging.
With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the
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Produktbeschreibung
Take the lead with sustainable package design solutions

The classic role of packaging is to "Protect, Inform, and Sell." Today, packaging must do all that-but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging.

With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:
Enables the designer to make smart, informed decisions at all points throughout the packaging design process
Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists
Describes materials and processes in current use and helps the reader understand how they interconnect

With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product's shelf impact-while minimizing its ecological footprint.

WENDY JEDLIC?KA, CPP, is president of Jedlic?ka Design, Ltd and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as national chapter co-coordinator for the O2 International Network for Sustainable Design (o2.org) in the United States as well as O2's Upper Midwest chapter chair, and she is the contributing coordinator for Package Design Magazine's Sustainability Update feature column.

Contributors
Elise L. Amel
Dayna Baumeister
Arlene Birt
Jeremy Faludi
Terry Gips
Fred Haberman?
Dan Halsey
Garth Hickle
Christie Manning
Tim Mcgee
Curt McNamara
John Moes
Jacquelyn Ottman
Holly Robbins
Dennis Salazar
Pamela Smith
Dion Zuess
Environmental Paper Network
Eureka Recycling
Package Design Magazine
Packaging Strategies
Sustainable Packaging Coalition
Autorenporträt
Wendy Jedlicka, CPP (St. Paul, MN) * President, Jedlicka Design Ltd. www.jedlicka.com * Certified Packaging Professional by the Institute of Packaging Professionals * Chapter chair for o2-USA/Upper Midwest and liaison for the o2 Global Green Design Network (o2.org) * Packaging and economics faculty, Minneapolis College of Art and Design's ground breaking Sustainable Design Certificate Program (www.mcad.edu) * Frequent contributor to Packaging Design Magazine