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Scientific Essay from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: The objective of this paper is to observevital factors, that square measure influencing competitiveadvantage in India. The projected model of this paper uses sampling technique to live characteristics ofsociety. There square measure eight freelance variables for the projected study of this paper as well aspackaging endurance, simple distribution, and client promotion through packaging, packaging structure,packaging as silent adman, diversity of packaging, clean and healthy packaging and innovation inpackaging. The projected study uses structural equation modeling to either settle for or reject allhypotheses related to the projected study of this paper. The population of this study includes allmanagers and specialists United Nations agency square measure concerned in packaging product. Wetend to used easy sampling technique and chooses three hundred from a population of 450 those thatsquare measure thought of because the population of this survey. Cronbach alpha determined aszero.732 that is higher than the minimum acceptable level. The results make sure that each onementioned factors influence fight, effectively.