The Oxford Guide to Plain English offers practical guidelines to help readers make their writing clearer by improving structure, word choice, grammar, punctuation, and layout. This new edition gives expert and up-to-date advice on all aspects of the writing process, from planning the material successfully to writing in the most user-friendly way.
The Oxford Guide to Plain English offers practical guidelines to help readers make their writing clearer by improving structure, word choice, grammar, punctuation, and layout. This new edition gives expert and up-to-date advice on all aspects of the writing process, from planning the material successfully to writing in the most user-friendly way.
Martin Cutts is a writer, editor, and teacher. He co-founded the Plain English Campaign in 1979, and in 1994 he founded Plain Language Commission. He gives writing-skills courses in companies, government departments, and law firms. He is a leading voice in the international plain-language movement.
Inhaltsangabe
Acknowledgements Starting points The thirty guidelines Summary of the twelve main guidelines 1: Planning comes first 2: Organizing your material in a reader-centred structure 3: Writing short sentences and clear paragraphs 4: Preferring plain words 5: Writing concisely 6: Favouring active-voice verbs 7: Using vigorous verbs 8: Using vertical lists 9: Converting negative to positive 10: Using good punctuation 11: Using good grammar 12: Keeping errors in Czech: its time to Proof read 13: Dealing with some troublesome words and phrases 14: Using or avoiding foreign words 15: Undoing knotty noun strings 16: Reducing cross-references 17: Exploring and exploding some writing myths 18: Avoiding clichés 19: Pitching your writing at the right level 20: Writing sound starts and excellent endings 21: Creating better emails 22: Using inclusive language 23: Using alternatives to words alone 24: Caring enough about customers to write to them clearly 25: Overseeing colleagues' writing 26: Writing better instructions 27: Clarifying for the Web 28: Making legal language lucid 29: Writing low-literacy plain English 30: Clarifying page layout: some basics Appendix 1: Commonest words Appendix 2: A short history of plain-English moments Sources and notes Index
Acknowledgements Starting points The thirty guidelines Summary of the twelve main guidelines 1: Planning comes first 2: Organizing your material in a reader-centred structure 3: Writing short sentences and clear paragraphs 4: Preferring plain words 5: Writing concisely 6: Favouring active-voice verbs 7: Using vigorous verbs 8: Using vertical lists 9: Converting negative to positive 10: Using good punctuation 11: Using good grammar 12: Keeping errors in Czech: its time to Proof read 13: Dealing with some troublesome words and phrases 14: Using or avoiding foreign words 15: Undoing knotty noun strings 16: Reducing cross-references 17: Exploring and exploding some writing myths 18: Avoiding clichés 19: Pitching your writing at the right level 20: Writing sound starts and excellent endings 21: Creating better emails 22: Using inclusive language 23: Using alternatives to words alone 24: Caring enough about customers to write to them clearly 25: Overseeing colleagues' writing 26: Writing better instructions 27: Clarifying for the Web 28: Making legal language lucid 29: Writing low-literacy plain English 30: Clarifying page layout: some basics Appendix 1: Commonest words Appendix 2: A short history of plain-English moments Sources and notes Index
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