Roberto Verganti (Professor of Leadership and Politecni Innovation

Overcrowded

Designing Meaningful Products in a World Awash with Ideas

• Gebundenes Buch

Produktbeschreibung

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders-users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach-one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming-which produces too many ideas, unfiltered-but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful-something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.

Produktdetails

• Design Thinking, Design Theory
• Verlag: MIT Press / The MIT Press
• Seitenzahl: 264
• Erscheinungstermin: 3. Februar 2017
• Englisch
• Abmessung: 236mm x 159mm x 27mm
• Gewicht: 511g
• ISBN-13: 9780262035361
• ISBN-10: 0262035367
• Artikelnr.: 44829130

Autorenporträt

Roberto Verganti

Rezensionen

In a world brimming with product, ideas and services, Verganti's approach clearly is tapping into a different seam - that of desire rather than need. It is more appropriate for B2C operations than B2B though he makes a fair claim for both. Ideas for Leaders, 03.01.2018