Kaihan Krippendorff

Outthink the Competition

• Gebundenes Buch

Produktbeschreibung

A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers"

"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.

Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include:
Discover the Eight Dimensions of Disruption
Learn to play by the Outthinker Playbook
Develop the Five Habits of the Outthinker
Implement the Outthinker Process

It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 20. Dezember 2011
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 439g
• ISBN-13: 9781118105085
• ISBN-10: 1118105087
• Artikelnr.: 33768634

Autorenporträt

Kaihan Krippendorff has made a commitment to helping organizations and individuals thrive in today's era of fast-paced disruptive technological change. He began his career with McKinsey & Company before founding the growth strategy and innovation consulting firm Outthinker, whose growth strategies and innovations have generated over $2.5B in revenue for many of the world's most recognizable companies including BNY Mellon, Citibank, L'Oréal, Microsoft, and Viacom. Kaihan is a best-selling author of five books, most recently the Edison Award nominated, Driving Innovation From Within: A Guide for Internal Entrepreneurs.Recognized by the prestigious Thinkers50 as one of the top management thinkers most likely to shape the future of how organizations are managed and lead, Kaihan founded the Outthinker Strategy Network, an exclusive network of Chief Strategy Officers and executives. He is a trusted advisor to these Strategy Executives, known for facilitating powerful conversations that create strategic clarity and yield actionable ideas for this diverse cross-industry group. Amidst his dizzying schedule of keynote speeches, consulting projects, ongoing research and writing, Kaihan still finds time to teach at business schools throughout the US and internationally (including NYU, FIU, and UA). A regular contributor to Fast Company and other major business media outlets, Kaihan is an advisory board member of multiple national and international companies.

Inhaltsangabe

Acknowledgments ix PART 1 THE FOUNDATION 1 Chapter 1 Evolution through
Revolution 3 Chapter 2 Today's Business Revolution 14 PART 2 THE NEW
OUTTHINKER PLAYBOOK 29 Chapter 3 Move Early to the Next Battleground 35
Chapter 4 Coordinate the Uncoordinated 43 Chapter 5 Force Two-Front Battles
54 Chapter 6 Be Good 64 Chapter 7 Create Something Out of Nothing 75 PART 3
THE FIVE HABITS OF OUTTHINKERS 85 Chapter 8 Mental Time Travel 87 Chapter 9
Attacking the Interconnected System 94 Chapter 10 Frame Shifting 100
Chapter 11 A Disruptive Mind-Set 106 Chapter 12 Shaping Perceptions 118
PART 4 APPLY THE OUTTHINKER PROCESS 127 Chapter 13 Step 1: Imagine 131
Chapter 14 Step 2: Dissect 137 Chapter 15 Step 3: Expand 144 Chapter 16
Step 4: Analyze 149 Chapter 17 Step 5: Sell 155 PART 5 REBUILDING THE
ORGANIZATION FROM WITHIN 161 Chapter 18 Phase 1: Establish Multiple Points
of Differentiation 163 Chapter 19 Phase 2: Create Playbook Asymmetry 173
Chapter 20 Phase 3: Construct an Outthinker Culture 181 Appendix A The
Research 193 Appendix B The 36 Stratagems 197 Appendix C Tools 211 Notes
217 Index 225