Andere Kunden interessierten sich auch für
![Customers¿ Purchase Intention towards Organic Food in Kathmandu Valley]( "Customers¿ Purchase Intention towards Organic Food in Kathmandu Valley")
Customers¿ Purchase Intention towards Organic Food in Kathmandu Valley39,99 €![Market Structure of Organic Food]( "Market Structure of Organic Food")
Market Structure of Organic Food32,99 €![Consumers Perceptions on Organic Food & their Prevalence in Bangladesh]( "Consumers Perceptions on Organic Food & their Prevalence in Bangladesh")
Consumers Perceptions on Organic Food & their Prevalence in Bangladesh23,99 €![Consumers' Awareness and Intention to Purchase Organic Vegetable]( "Consumers' Awareness and Intention to Purchase Organic Vegetable")
Consumers' Awareness and Intention to Purchase Organic Vegetable36,99 €![Consumers' behavior toward organic vegetable in Ho Chi Minh City, VN]( "Consumers' behavior toward organic vegetable in Ho Chi Minh City, VN")
Consumers' behavior toward organic vegetable in Ho Chi Minh City, VN23,99 €![Consumer Behavior and Organic Food Consumption]( "Consumer Behavior and Organic Food Consumption")
Consumer Behavior and Organic Food Consumption40,99 €![COVID-19 Pandemic and Social Commerce]( "COVID-19 Pandemic and Social Commerce")
COVID-19 Pandemic and Social Commerce39,99 €
The research explores Malaysia's organic food trends. Most customers do not even purchase organic food due to cost, hassle, and ignorance. Marketers must know customer issues to target markets and groups. This research examines the relationship between the latest marketing mix (acceptability, affordability, availability, and awareness) and customer willingness to purchase organic food products. Two hundred questionnaires were distributed. The findings show a significant relationship between gender, acceptability, and affordability of organic foods and consumption. Respondent availability and awareness are substantial factors in organic food consumption. This study will help Malaysian enterprises, wholesalers, retailers, marketers, and business chains understand customer loyalty and satisfaction and boost customer purchase confidence. The study's results demonstrate that favourable aspects associated with organic food consumption may assist organic product owners in enhancing customer purchase intent.